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'Seek and you shall find'. It's a mantra that applies for both the visitors and the website owners. And Search Engine Optimization is all about making the ‘seek’ process easier for the visitor, and more rewarding for the website owner. Which is why being among the first search results when a user searches for something can open vistas for a business like nothing else can on the Internet.

Google Rank Booster BUT…
The Web is not indexed in any standard manner and so finding information can seem difficult. Search Engines (SE) are popular tools for locating web pages, but they often return thousands of results. They crawl the Web and log the words from the web pages they find in their databases. Since, some SEs have logged the words from over billions of documents, the results can be overwhelming. Without a clear strategy, using a SE is like wandering aimlessly in the stacks of a library trying to find a particular book. So what’s the solution?

Way infotech has honed this science to an art form, ensuring that every site that we have built ranks highly on SEs for any number or combination of search terms. Given below is the process we follow:

Initial Positioning Report (ipr)
We analyze the current status of your website and 2 of your competitors to determine a strategic plan and begin to find keywords related to your website which would yield the highest return in search results. This report would provide a specific insight as to where your site and that of the competition are currently positioned among the top 6 free SEs viz., Google, Yahoo, MSN,, and Webcrawler for a list of 15 keywords.

Search Engine Compatibility Report
This will include a study of your site suggesting tips and means on how the site's content should be improved so as to make it search engine friendly. This report will also provide the keywords and description sentences that have to be included in the site.

Submission Report
Keywords and description sentences that have been finalized will be included in the site by us. Once the same has been included in the site we will then submit them to various search engines.

Post Listing Optimization
Once the site is listed, we will have to work to improve/sustain the listing. Many sites use various loopholes in the SEs algorithm to improve their listing position, which search engines keep plugging. That means regular resubmission so as to improve the position. Using illegal means to improve the listing can result in getting “blacklisted” by the SEs so one has to be careful about this. The site will also have to be constantly submitted to various other SEs and web directories to improve its popularity. We will also provide a monthly report on the various activities done to improve the ranking.

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